FAIR FABRICS CAMPAIGN 2018

Ifrane Province of the Fès-Meknès Région, Morocco 

Karin Reinders and her ethical homewares company Fair Fabrics are the reason for our visit to this isolated village in the High Atlas Mountains of Morocco. We are to film Fair Fabrics partnership with an all-female run weaving cooperative in the area. But what I soon discover is this is more than just business as usual, at the heart of this partnership is a shared goal, the empowerment of local women through economic independence.

Meet the brand

stills package EXERTS

Screen Shot 2019-06-16 at 5.32.45 pm.JPG
screen-shot-2019-06-16-at-5.07.07-pm.jpg
Screen Shot 2019-09-07 at 8.09.02 PM.JPG
screen-shot-2019-06-16-at-5.21.38-pm.jpg
Screen Shot 2019-09-07 at 3.17.07 PM.JPG
Screen Shot 2019-06-16 at 5.14.34 pm.JPG
weaving-2.jpg
Screen Shot 2019-06-16 at 5.33.53 pm.JPG
Screen Shot 2019-09-07 at 8.05.48 PM.png

“I have no words to describe the feeling when I was watching this movie. It's so incredibly beautiful, I love it! Thank you so much for all the time, energy and efforts you put in this movie. It hits exactly my feelings I have for these incredible artisan ladies, my friendship with them is so hard to describe to other people. But it's all been captured in this movie. I'm really grateful!”

- Karin Reinders, Fair Fabrics Founder

To read more about this campaign’s creation click on BEHIND THE SCENES